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Digital publishing faces two major challenges. First, how do companies create unique and engaging content experiences? Second, how do companies translate user activity into revenue? Online analytics and segmentation are helping companies answer these important questions.
Join Michael Green, analyst at Forrester Research, who discusses how to be relevant and scalable in the ever-changing digital landscape. Also, you’ll hear from Jonathan Tesser, manager of audience optimization at New York Media, who will review how they have made the transition from print to digital publishing.
This webcast will discuss:
- Forrester Research predictions on digital publishing
- How to create revenue as users move online
- How New York Media measures digital channels
If you want to better understand your web site visitors and serve more relevant content to them, download this webcast today.
