Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

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Restaurant.com’s recipe for a better testing plan DETAILS Authors Erin Miller, Manager, Analytics & Insights, Restaurant.com Joseph Stanhope, Senior Analyst, Forrester Jonathan Zajicek, Sr. Analyst, Business Insights, Restaurant.com Summary Website traffic is a valuable commodity. To make the most of this asset, marketers need to ensure that marketing and customer experience efforts will resonate with visitors and drive measurable benefits. The only way to ensure that you’re delivering relevant experiences to your website traffic is through online testing and optimization.
The new face of digital analytics: Using segmentation to increase engagement and loyalty DETAILS Summary Explore the new capabilities of Adobe Discover 3 and how it can help you more efficiently focus your marketing spend, more intelligently present your site content, and more successfully get your customers’ to fill their shopping carts. Duration 45 minutes
Turn Facebook conversations into conversions DETAILS Authors John Yi, Manager, Marketing API Program, Facebook Summary Live from Summit 2012 - Facebook just revealed their newest and most powerful marketing products to date, further shifting marketers from ads to stories. Stories, especially those between current customers are the most effective way for brands to connect with and engage new customers. Facebook's marketing solutions allow you to present your business's authentic story, further reinforcing Facebook as a critical component of your marketing strategy. Learn all about these changes from the team at Facebook, and what they mean for your business. Then, hear from Adobe representatives how your Facebook social marketing can be scaled and optimized through Adobe technology. Duration 48 minutes
Shift your customers’ buying habits DETAILS Authors Thomas Gage, Senior director Business Development, AutoTrader.com Summary AutoTrader.com is a data-decision driven company that applies multiple Adobe products to help their consumers and advertisers achieve success. See how AutoTrader helps consumers research, find, purchase, and sell a vehicle leveraging Adobe products. Duration 42 minutes
Viacoms mobile marketing unplugged DETAILS Authors Joe Lalley, Vice President, Digital Products, MTV Networks Ray Pun, Senior Manager, Product Marketing, Adobe Summary As more consumer’s access content on the go, mobile marketing will grow in importance. Marketers today need to make sure they are investing and optimizing in the right mobile marketing areas that will drive the biggest benefit for their organization. In this webcast, Viacom will provide tips to increase the ROI of your current mobile strategy. Duration 45 minutes
Create a five-star search marketing plan DETAILS Authors Jason Price, Executive Vice President of Business Development and Strategic Accounts, Hospitality eBusiness Strategies (HeBS) Chris Sherman, Executive editor, Search Engine Land Mariana Mechoso Safer, VP Marketing hospitality eBusiness, Hospitality eBusiness Strategies (HeBS) Summary Search marketing represents one of the most efficient ways to acquire, convert, and retain website visitors. But if this channel is not incorporating analytics data, automated technologies, and sophisticated best practices, then it could represent an underperforming drain for an organization. Savvy marketers who want to reduce keyword costs, boost efficiencies, and maximize ROI are turning to automated solutions to help them make sense of the complexities that persist in the search landscape. Duration 45 minutes

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Measure and Monetize Online Video: Why 57% of Advertisers Are Rethinking Their TV Budget DETAILS Authors James McQuivey, Vice President, Forrester Summary As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video. Duration 50 minutes
Landing Page Optimization: How You Should Be Testing At All Stages of the Marketing Funnel DETAILS Authors Jimmy Ellis, Director of Research Optimization, MarketingExperiments Mikel Chertudi, Sr. Director Online Marketing, Omniture Summary MarketingExperiments has been teaching its conversion formula to online marketing professionals for years, and Omniture has been helping companies optimize their websites and conversion process for just as long. This presentation will give you a formulaic approach to test at all stages of the marketing funnel. Duration 70 minutes
Cookies and Milk: Why Search Marketing and Web Analytics Work Better Together DETAILS Authors Evan Andrews, Analyst, Jupiter Research Summary Given the current economic landscape, search engine marketers need to use the most effective tools at their disposal. Evan walks through recent research that shows which metrics and tactics have given the most immediate results. Duration 50 minutes
Stretching Your SEM Investment Further DETAILS Authors Bill Mungovan, Director, Product Marketing, Omniture Summary Join Bill Mungovan as he discusses how to get more of two things marketers are short on these days---time and money. In an up and down economy, it is increasingly important to make your SEM marketing investment stretch as far as possible. Bill shares tips and shows how Omniture SearchCenter makes that possible. Duration 30 minutes
Stretching Your Advertising Dollars Further: How Building an Optimization Organization Save Money DETAILS Summary Join our panel of experts as they discuss how becoming an optimization organization can help stretch your advertising dollars further. They discuss simple steps that will help your organization move from data delinquent to data-driven. Duration 50 minutes
Metrics-Based SEO and Merchandising Strategies DETAILS Authors Leslie Owens, Analyst, Forrester Summary Site search has moved beyond a simple white box and a 'go' button on a company's website. Site search is now a critical optimization and conversion optimization opportunity. Join Leslie Owens from Forrester for market trends and best practices for using internal site search. Duration 50 minutes
Blogs, UGC and Social Networks: Creating and Measuring Great Social Media DETAILS Authors Jeremiah Owyang, Senior Analyst, Forrester Emily Riley, Senior Analyst, Jupiter Research Summary Social marketers are testing a plethora of tactics when it comes to social media. Which tactics are you trying? Which tactics are most successful? Are you measuring and optimizing your social content? Join Emily Riley of Jupiter Research and Jeremiah Owyang of Forrester Research as they discuss trends and best practices in social media today. Duration 50 minutes
Insider Tips to SEM Campaigns: How to Make Time and Money by Reorganizing Your Keywords DETAILS Authors Terry Plank, Dean, SEMPO Institute, SEMPO Institute Bill Mungovan, Director, Product Marketing, Omniture Summary Bill and Terry discuss how to have a successful SEM campaign by teaching tactics practiced by some of the worlds most successful marketers. These tactics can be used and implemented quicky to have a postive impace on the upcoming holiday season. Duration 50 minutes
Mobilize Your Marketing: Small Screen....Huge Opportunity DETAILS Authors Matt Langie, Senior Director, Product Marketing, Adobe Summary More and more consumers are using their mobile devices to check e-mail, browse the Internet, get directions, and find local businesses. Is your website optimized for this audience? Are your marketing campaigns including mobile in the marketing mix? Join two industry veterans who discuss why mobile marketing is such a huge opportunity. Duration 60 minutes
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content DETAILS Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Duration 50 minutes
Omniture Highlights from SES San Jose: What you might have missed…DETAILS Authors Bruce Clay, Founder, Bruce Clay Inc Summary Did you miss SES San Jose this year? Don't worry, we've got you covered. Join Bruce Clay and 5 Omniture experts as they discuss the important trends guiding search engine marketing in the coming year. Duration 107 minutes
7 Best Practices of Campaign ROI Attribution DETAILS Authors Mikel Chertudi, Sr. Director Online Marketing, Omniture Summary Mikel Chertudi talks about 7 critical issues to accurately measuring and attributing campaign performance. In this webinar, Mikel tells from personal experience how mis-attribution can cost millions of dollars, and walks through 7 best practices for organizations to follow to more accurately track marketing ROI. Duration 35 minutes
Building a Search Powered Marketing Mix DETAILS Authors Sean McMahon, CEO, EngineWorks Wes Funk, Marketing Programs Director, Omniture Summary Join Sean and Wes as they discuss how the research and analysis components of search marketing, coupled with advanced ROI measurement, may lead you to turn your current marketing mix upside down. Duration 40 minutes
Using Personas to Skyrocket Conversion DETAILS Summary Join Bryan and Wes as they dive into the importance of personas and segmentation for today’s marketers. They review how persona creation can help marketers better communicate to their audience and increase conversion. Duration 60 minutes
Is 15% of Your Online Budget Allocated to Optimization?DETAILS Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Trevor Klein, Principal, SVP Business Development, AutoAnything Summary Join Brent and Trevor as they make the case for why every company should put aside 15% of its marketing spend for optimization. See how AutoAnything and other online companies have used testing to increase revenues. Duration 60 minutes
Where is Interactive Marketing Heading? See How Your Marketing Fits Into Today's Online Marketing Suite DETAILS Authors Suresh Vital, Senior Analyst, Forrester Summary Today’s online marketing department likely works with a large number of specialized vendors. This creates silos that make it hard to make data-driven, customer-focused decisions.
How Much Can A/B and Multivariate Testing Increase Engagement and Conversion?DETAILS Authors Lily Chiu, Sales Engineer, Omniture Sebastian Buerba, , Stamps.com Summary Marketers are spending more and more each year bringing customers to their Web sites. Smart marketers now realize the importance of testing each portion of the website to optimize the customer experience and increase conversions. This webinar discusses techniques to enable marketers to make more insightful website decisions. Duration 60 minutes
What's the ROI of RIA?DETAILS Authors Steve Hammond, Product Management, Omniture Summary Rich Internet Applications are increasing in use across the Internet, however many are deployed sub-optimally. In this webinar, you will review fundamental steps to optimize RIA’s and measurement techniques to prove it. Duration 60 minutes
Customer Centricity, Engagement and Relevance at Northwestern University DETAILS Authors Tom Collinger, Associate Dean, Northwestern University Mike Barton, Online Marketing Manager, Adobe Summary The digital world has transformed marketing over the past decade. Consumers now have more information and power at their fingertips. Because consumers know more, they expect the companies with whom they interact to know them better as well. This webinar discusses principles of customer-centricity, relevance, and engagement to meet these needs. Duration 60 minutes
30 SEO Strategies for Corporate Web Sites DETAILS Authors Chris Bennett, Founder and President, 97th Floor Summary Small changes CAN achieve big results. Please join Chris Bennett from 97th Floor as he discusses small changes that large corporations can make that will have a big impact. Large enterprise websites have an advantage over smaller, less-developed websites because results can appear very quickly. Duration 60 minutes

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