Webinars

Authors
Pippa Barron, Online Development & Publishing Manager, Renault UK Ltd.
J.P. Gownder, Vice President, Research Director, Forrester

Summary
Not all customers are the same. Meaning, generic marketing and products for the masses is no longer effective. Best-in-class marketers are allowing their customers to decide what they want by presenting them with personalization and mass customized options. See how best-in-class marketers are revolutionizing the user experience with customized product options, dynamic imaging, and eVideo features.

Duration
32 minutes

Authors
Robin Smith, Sr. Manager of eMarketing, Life Technologies
Tim Waddell, Director Product Marketing, Adobe

Summary
Now more than ever, marketers want to do more with less — which means optimizing and spending advertising dollars where they matter the most. Unfortunately, many marketers have limited visibility into their campaign results, making it difficult to spend marketing dollars in the most productive areas. Smart marketers are consolidating their data into one unified location in order to determine the optimal media mix for their organization.

Duration
40 minutes

Authors
Amy Dorsett, Internet Specialist and Project Manager, Nautilus
Lauren Freedman, President, The e-tailing Group

Summary
The holiday shopping season is rapidly approaching, which means that you cannot afford to have your retail web site running at sub-optimal efficiency. Smart marketers are capitalizing on the influx of shoppers to their site during Black Friday, Cyber Monday and the rest of the holiday season, by using automated analytics, testing and targeting to ensure every page on their site is optimized.

Duration
70 minutes

Authors
Scott Malick, Manager of Digital Advertising, Scottrade
Michael Halbrook, Senior Consultant, Adobe

Summary
Because consumers act across digital and non-digital channels, marketers must integrate multichannel data in order to deliver relevant content, messaging and experiences. Understanding how consumers are interacting with a company across channels can also help marketers allocate online advertising dollars more efficiently and improve marketing ROI. Combining data from online and offline channels allowed Scottrade to optimize online ad spend and design a more accurate revenue contribution model.

Duration
60 minutes

Authors
Jerome Richard, Digital Media Team, Murdoch University
Hadley Reynolds, Director of Search & Digital Marketplace Technologies, IDC

Summary
No matter what industry or vertical a company resides in, internal site search should be a priority. Many consumers rely on internal search tools to help them quickly and efficiently navigate their way through a site. When this doesn’t happen users leave a site frustrated and confused. Marketers today have a huge opportunity to leverage analytics data to create relevant search results that instantly connect users to the right information every time.

Duration
60 minutes

Authors
Jonathan Tesser, Manager of Audience Optimization, New York Media
Michael Greene, Analyst, Forrester

Summary
The digital publishing industry has faced significant changes over the last few years. More users today are turning to the web to consume traditional content like newspapers, magazines and books; challenging publishers to not only move their businesses online but to optimize content and messaging to met the needs of their digital audiences.

Duration
60 minutes

Authors
Colby Cavanaugh, Senior Manager Partner Marketing, ExactTarget
Allyson Reagan, eCommerce Analytics Manager, F+W Media

Summary
Consumers today are in charge. They have the upper hand when deciding what channels, platforms and devices they will use to interact with a brand. The challenge for marketers today is how to break through the chaos of online conversations. This webcast and white paper will show marketers how they can use data to create relevant, trigger based email re-marketing campaigns to communicate, engage and convert online prospects into customers.

Duration
50 minutes

Authors
Chad Cooper, Manager of web optimization, Marriott Vacation Club
Ross Geisel, Audience Development Manger, Hearst Digital Media
Allison Clements, Associate Consultant, Adobe

Summary
Increasing conversions are important to every company, yet a conversion will vary from business to business based on the nature of their goals. This webcast will help marketers identify the most critical conversion metrics for their specific organization, and will also provide a framework to help marketers increase conversions by using segmentation, targeting, and testing to create more relevant and engaging online experiences.

Duration
60 minutes

Authors
Jimmy Dunn, Online Marketing Manager, Doba
Shar VanBoskirk, Vice President, Forrester

Summary
The search marketing landscape is evolving and increasing in sophistication making search marketers every day tasks increasingly more and more complex. Most marketers are stretched "too thin" and take on too many roles and responsibilities. Smart marketers who use automated technologies and processes are able to overcome these challenges and spend their time on activities that will drive ROI to the bottom line of their organizations.

Duration
60 minutes

Authors
Allen Crane, Executive Director of Research and Analytics, USAA
Aaron Bird, Group Manager Adobe Insight, Adobe

Summary
In this webcast and guide, Allen Crane, Executive Director of Research and Analytics at USAA, shows how USAA transformed its approach to customer relationship management using Adobe™ Insight, powered by Omniture™. By identifying cross-channel behavior patterns for specific audience segments, USAA improved online customer satisfaction and put in place trigger campaigns that are producing a 12x higher return on investment compared to online marketing initiatives that rely on self-selection.

Duration
50 minutes