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Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Industry All Duration 0 minutes
Ten Targeting Questions to Ask Your Best Marketers details Summary If you are like most online marketers, many of your campaigns are less relevant and engaging than you had envisioned. With that in mind, Omniture has put together 10 simple tips that marketers can implement to dramatically impact relevance. Industry All
Do Your Landing Pages Smell Like Your Keywords?details Summary Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers.. Industry All

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Webinars

Mobilize Your Marketing: Small Screen....Huge Opportunity details Authors Matt Langie, Senior Director, Product Marketing, Omniture Summary More and more consumers are using their mobile devices to check e-mail, browse the Internet, get directions, and find local businesses. Is your website optimized for this audience? Are your marketing campaigns including mobile in the marketing mix? Join two industry veterans who discuss why mobile marketing is such a huge opportunity. Industry All Duration 60 minutes
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Industry All Duration 50 minutes
Omniture Highlights from SES San Jose: What you might have missed…details Authors Bruce Clay, Founder, Bruce Clay Inc Summary Did you miss SES San Jose this year? Don't worry, we've got you covered. Join Bruce Clay and 5 Omniture experts as they discuss the important trends guiding search engine marketing in the coming year. Industry All Duration 107 minutes

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Case studies

Redcats USA Optimizes Internal Search Strategies with Omniture details Summary As one of the world’s leading retailers—and innovative marketers—Redcats USA understands the importance of connecting with customer needs. In order to accomplish this objective, the company implemented Omniture SiteCatalyst Web analytics to optimize their internal search strategies. With Omniture, Redcats USA was able to identify revenue associated with specific keywords, identify areas of improvement in their internal search tool, and increase conversion rates month-over-month.< Industry Retail
ING Australia Doubles Email Marketing Response Rate In Two Months details Summary Looking to create the best possible online experience for their clientele, ING Australia selected Omniture SiteCatalyst Web analytics to optimise their Web site. Working with Omniture’s consulting team of online marketing experts, the financial services leader was able to quadruple page views for a direct insurance campaign, double response rates for their email campaigns, and reduce report generation time by 80%. Industry Financial
Indianapolis Colts Team with Omniture to Optimize Social Networking Portal details Summary As one of the NFL’s pioneers in social networking, the Indianapolis Colts developed MyColts.net—an online community created to drive increased interaction with fans and optimize Colts marketing initiatives for their main site Colts.com. Working with the Web analytics experts from the Omniture Consulting group, the Colts marketing team was able to leverage Omniture technology to identify how fans interacted with MyColts.net blogs, forums and other features—as well as reveal how the online community impacted increased activity on Colts.com. Industry Media

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